User-centred-design (UCD) is becoming the more popular approach when it comes to designing a service or product for users. 尽管UCD越来越受欢迎, stakeholders and clients can still struggle to understand the value of UCD rather than a build-it-and-they-will-come approach.
We can see the value of UCD in many of the online services that we use every day, 无论是浏览你的电子邮件, sending someone a text or browsing through social media.
UCD方法的价值可以总结为:
- 为用户创造更好的体验
- Designing a service that is accessible and inclusive
- 从长远来看，这节省了时间和金钱
- 更深入地了解用户
- Evolving the service to continue meeting user needs
为用户创造更好的体验
No matter the product, or service, UCD involves the user from the very beginning. By doing that, it makes sure that the experience being built for them is the best that it can be. Understanding users is critical to building that experience and that’s where user research comes in.
User research lets us learn about users, their experiences, needs and pain-points. 从这个, a team then has the insights and data they need to make design decisions that will help build a service that’s right and relevant for users.
Think about some of your favourite apps and what it is that makes using them a good experience. That’s the value of UCD, and – importantly – the value of user research.
“The next big thing is the one that makes the last big thing usable.”
——布雷克·罗斯，Mozilla Firefox的联合创始人
Designing a service that’s accessible and inclusive
A service can only be accessible and inclusive for users if these things are considered during the research and design stages. It’s at those stages that we can investigate and ask users questions about accessibility and inclusion. 通常, we learn things we didn’t know we didn’t know.
例如, you might find that some of your users only access services from their phones and not from a laptop, or that others won’t use a service if it’s not available in their native language. Some users may need screen readers, magnifiers, colour-blind filters, etc. All of these things will impact design and have to be taken into consideration.
Accessible and inclusive design is extremely important, and services and products that don’t design for those needs will not be successful with their users.
“人们忽视忽视人的设计.”
——设计师Frank Chimero
从长远来看，这节省了时间和金钱
I’m sure we’ve all come across services that “need work”. 可能是界面不好, 有些按钮坏了, 页面布局没有任何逻辑意义, or the overall experience is more painful than painless.
通常, that’s because those services haven’t been designed with the user at the front and centre. It’s not impossible to redesign and reconfigure services to fix this, but it can be a big job (especially if it’s a big service) and one that could have been avoided with user-centred design from the outset.
“If you think good design is expensive, you should look at the cost of bad design.”
– Dr. Ralf Speth, Chief Executive Officer, Jaguar Land Rover
更深入地了解用户
You can’t build the best experience for users if you don’t completely understand them, right? What UCD lets us do is continue gathering insights about users all throughout the lifecycle of a product or service.
These insights are what help inform strategic or prioritised design decisions, like putting a button in a certain place or giving users the functionality to save information on a page. Research allows us to gain this insight from users – to speak with them, 检验我们的假设, 迭代和改进.
“You have to start with the customer experience and work your way back to technology.”
– Steve 工作, Co-Founder, Chairman and CEO of Apple Inc.
Evolving the service to continue meeting user needs
It’s easy to think that once a product is built or a service is brought into a live environment that it’s done and dusted. 但事实并非如此. Even in a live environment, UCD is still alive and well. User research means that as time progresses, the service can continue to evolve with its users.
People don’t stay the same, so neither can the services they use. Just look at the evolution of services like Facebook, 推特, Gmail, Snapchat, any banking app – none of them look the same as they did 3 years ago.
Continuing to put users at the forefront means that the service, 无论多老, 仍然是正确的, 相关并满足他们的需求.
“风格来来去去. 好的设计是一种语言，而不是一种风格.”
——设计师Massimo Vignelli
十大正规博彩网站评级我们即将到来的以用户为中心的设计活动
报名参加我们即将举行的活动， How to set up user-centred design to save time and money. 你可以通过Zoom免费参加.
日期2022年8月25日星期四
时间: 英国夏令时上午11点至下午12点
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